Tuesday 11 March 2008

Raw Creation

I feel that this week I’ve been plunged into an uncomfortable journey of self discovery rather then beginning a new unit on a HND! The crux of this has of course been the bizarre CD which Steve imparted to me last week. A CD which I have to say is not for the faint hearted or us sensitive folk of Norfolk. Now I may speak the truth, and have no intention of marketing the CD to you, I will disclose that it is really rather disturbing. In fact, so much so, I found myself wincing as it echoed out of the speakers, almost tainting the haven which once was my bedroom! Upon reflection I concluded that for mere sound to provoke such a reaction it must be pretty powerful stuff and therefore would fuel immense creation. This creation, if anything, would provide an attempt to de-construct the complex relationship between sound and vision and emotion.

I can already sense the challenge of this unit will be to combine raw creativity into functional design without losing the soul of the idea, or inspiration. This has become apparent to me as in a parallel universe I flooded my visions with corporate, cold, clinical logos so highly worked and finished they appeared to be mechanically produced, void of all human input.

In keeping with this idea I have been careful not to impose any preconceived ideas for a finished product in relation to the CD I have been given. I intend to be as loose and open to outside and inside sources as much as possible to avoid suffocating originality. I’m also going to attempt to keep a distant perspective of other people’s ideas in order to avoid fixation with their own creations or early perceptions of mine. This of course may present difficulties in terms of feedback but initially I feel it is important to remain objective to ensure maximum creative output and experimentation is undertaken.

In conclusion I am delighted with the concepts we are exploring in this new unit and I feel extremely excited at the prospect of what it will produce. During the week visuals will be posted to reflect my progression of thought.

2 comments:

Jim Bonfield said...

Hello. My name is Jim Bonfield and I am launching a new media platform called InstantExpert. I'd be very curious to hear your ideas and impressions on what we are doing. I have been a local, online advertising guy for over 12 years now and in many ways this new platform is the culmination of all that learning. Instant Expert Adverting / com if you care to give me your thoughts. JimBonfield@gmail.com

Tom Smith said...

I found myself having similar feelings with my music. Despite the fact I didn't like it, I began to form an affinity with it because of the massive range of emotions it generated in me.